The only thing you can’t retrofit is retrofit
- jake75135
- 4d
- 3 min read
Updated: 14h
Why early design matters more than you realise
Retrofit succeeds or fails long before anyone steps on site. When assessments and design are rushed or sequenced incorrectly, projects stall, funding unravels and the final result underperforms.
This article sets out why early design matters, what goes wrong when it is skipped, and how to structure a project so the promised performance shows up in real life.

The pattern we keep seeing
Well intentioned teams move quickly to “get work done” and then try to backfill compliance. It rarely ends well.
Typical failure points:
Works start before assessments, moisture diagnostics and design are complete
Designers are appointed after procurement or even after scaffold is up
Compliance is expected to be “sorted afterwards” when it can no longer be evidenced
Installers are asked to make site decisions that belong in design
The uncomfortable truth is simple. PAS 2035 cannot be reverse engineered, and TrustMark will not certify what was not designed.
PAS 2035 is a sequence, not a checklist
Think of it as four linked steps. Each one informs the next.
Assess → Design → Install → Verify → Lodge
Assess: Whole house assessment, moisture and ventilation checks, evidence gathering and risk identification
Design: Options appraisal, moisture safe details, sequencing, resident impacts, specification and drawings
Install: Competent installation that follows the design, with records that prove what was done
Verify: Commissioning, evaluation and post works checks so performance is evidenced
Lodge: Submit the full design package, including drawings, assessments and installation records to TrustMark for certification.
Reverse does not exist. If key elements are installed first, many risks can no longer be measured or designed out.
The funding consequence
Funding and certification hinge on process.
No compliant process means no TrustMark certification. No TrustMark certification means funding is at risk.
Even when funding is not in play, the practical cost remains. Rework, programme drift, unhappy residents and reputational damage are all much more likely when design happens late.
What “starting too soon” looks like in the real world
Below are anonymised examples that mirror situations we meet across the UK.
Example 1: Windows fitted before design
A contractor replaced windows to meet a quick-win KPI. The reveal details for future EWI had not been designed. When insulation was later installed, cold bridges appeared around frames and internal condensation increased at the heads. The fix involved removing trims and refitting sections with tapes and extended cills. Time lost, budget burned, residents inconvenienced.
Example 2: Re-roofing without ventilation strategy
Roofs were stripped and re tiled as part of cyclical works. Eaves ventilation and underlay type were not coordinated with the planned loft insulation top up. After handover, damp patches appeared on the ceiling slopes. A ventilation upgrade and remedial works were added at extra cost. A short design check would have prevented it.
The approach that works
Early design protects funding, programmes and reputations. The following habits consistently deliver better outcomes.
What to do:
Appoint the retrofit designer early so the sequence is locked in from day one
Run clear assessments that cover fabric, moisture, ventilation and resident needs
Set a defined design and risk strategy, including junction details and buildability notes
Install to the plan, with photos and records as you go
Verify performance, commission ventilation, capture resident feedback and close out issues
Submit to TrustMark for certification
Practical sequencing tips
If windows must be replaced early, design the final reveal now so tapes, cills and frame positions suit future insulation
Coordinate roof remedial works and roofline extensions with the insulation and ventilation strategy so eaves, underlays and vents all align
Decide on cavity extraction or refill before committing to EWI so you know what you are fixing to
If heat pumps are in scope, complete fabric improvements and emitter checks first so flow temperatures can drop and comfort is maintained
A quick readiness checklist
Do you have a documented assessment for each archetype, including moisture risk and ventilation?
Are details for eaves, canopies, cills and services designed and coordinated?
Will installers receive drawings and a simple “how to prove it” photo list?
Is post works evaluation scheduled within three months of handover?
Design it right. Retrofit it right.
At Target Green, we support clients from the very start, so retrofit works first time. If you are planning works this year, talk to us early.
We will help you sequence assessments, design and delivery in a way that protects funding, keeps residents on side and achieves the performance you are aiming for.
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